Our goal is to create a crowdsource-powered social gaming community that "comes to play" in museum and archive on-line repositories with the intensity of the multitudes who play Candy Crush or Words With Friends. And by playing FactMiners, this rabid game-playing community will produce two results.
In short, both the means – FactMiner exploratory-learning game-playing – and the ends – the "by-product" generation of the host collection's Fact Cloud – have value in their own right.